According to the latest figures, sales of motorcycles in Europe appear to be riding into the head wind as the North American markets.
A new look for Ducati’s Scrambler at the hottest motorcycle event in Europe as the Italian motorcycle manufacturer debuts Roland Sands inspirations at Wheels and Waves.
Italian electric motorcycle maker Energica will be at the famous Waves and wheels in Europe, with a few surprises none-the-less.
Rooms and cars have both been swept up in the modern movement of sharing. Honda feels the motorcycle might join the movement.
The motorcycle event may not be of size of the rallies which enjoy the titles of Sturgis or Daytona, but in Europe and certainly among a particular style of riders, Wheels and Waves is considered the biker event to attend.
The European definition of ‘road trip’ was made clearer with a recently released study of the most popular motorcycle destinations in 2015.